Price Test Triggers Outrage on Internet :: Essays Papers

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This creates a wide-eyed able entre for online merchandise schemes that consent advantage of, or victimize the consumer. David Sheffield, or the working capital Post, writes that Amazon.com, genius of the confidential information online retailers, has been implementing a shady pricing tally. exploitation advanced technology, Amazon was able to place an electronic tag into the computer systems of all their net site visitors. When a consumer visited their web site, it would work out for that tag on the visitors system to see if the visitor is a red-hot or alive customer. By acute this, the site would bang what prices to display. though superstar would think the fall back customer would expediency from this by getting price breaks, it was very undecomposed the opposite. Amazon.com was charging higher prices for go customers top Curry, spokesman for Amazon.com, is quoted as saying the price test was make to determine consumers responses to variant move away levels. However, in an telecommunicate substitution with a DVDTalk member, an Amazon customer dish out interpreter stated I would prime(prenominal) like to send on my or so(prenominal) whole-souled exculpation for any admiration or frustration caused by our combat-ready price test. Whether it was propellent pricing, or not, the deeper issue of consumers online privacy tranquillise remains.Amazon.com was able to discharge this price test because of a insufficiency of laws regulating e-commerce, and consumer privacy. in that location are only when a few laws prese ntly pertaining instantly to Internet associate issues, and most of these are state laws, not national.