Understanding advertising media Essay Example | Topics and Well Written Essays - 750 words

Understanding advertising media - Essay ExampleCapturing the legitimate essence of advertising is an exigent task for there are varying factors that greatly affect its definition. wizard of these factors that cause modification in the meaning of the term is the media used. At present times advertising encompasses contrasting avenues of communication.These include the printed media such(prenominal) as magazine, books and papers visual media such as the television the electronic media such the earnings and other diverse form of tools that butt joint attract the attention of the target market to a authentic product (Richards & Curran, 2002).In the developing world of advertising and the business market, the printed media remains to be the primary avenue used. In the United kingdoms, the newspapers and magazines are established form of media utilized for advertising. The guardian is unrivalled of the newspapers in the UK that receives a relatively significant readers share as co mpared to other newspapers and magazines.The guardian is one of the leading newspapers in the United Kingdom. at that place are factors that affect the competitiveness of this newspaper. The withstander is known for covering news in a extensive range of fields that is presented in a visually stimulating design that attracts the readers. This is due to the fact that the newspaper is world printed in colour which is unique for broadsheets. Another feature of the newspaper that serves purpose is the size of The Guardian and its printing process the speed of production decreases with the size of the paper, thus, this size lessens the time needed for production of the Guardian (Hollis, 2005). Aside from the lay-out of the newspaper, the primary aim of this printed media is to impart issues that are pioneering and at the same time is of significant nurse to the target readers. Reaching and attracting a diverse population of readers is also important for any newspapers and media, thus , the Guardian make use of the advantages of the internet to be able to target the readers online (Rusbridger, 2006). In the study of any form of media, attributes such as the target market, the circulation and coverage are considered. In the case of the written media, the editorial style is one factor that is deemed important. This factor mainly deals on the style of writing of a particular published break away such as the newspaper. The primary consideration is the organization of the presented information in a newspaper. Every selective information imparted must be unambiguously constructed in prose or paragraphs and in a language that is considered formal still not expressed in jargons that some groups of readers would not be able to understand. The literary presentation includes the manifestation of every story, the priority given to each story and the presentation of every titles and subtitles. May it be in the printed version or as seen in the web, the interface and the la yout are important. Being a paper presented in full colour can be used to its advantage (Lynch & Horton, 2004). The aesthetics of the paper presentation can be used as a tool to attract readers whose readership and attention largely depends on being captured visually.The Guardian has 14.5 percent readers share compared to the other newspaper that is distributed daily. There is an amplification which can only return that there is an improvement in the number of readers targeted by the newspaper. This is made possible although according to data presented The Guardian has the least volume sales. Thus, this can only mean that compared to the sales made in groups more several(prenominal) readers purchase the Guardians (The Guardian, 2006a). In terms of readership on the other hand, a research that is periodically conducted by the guinea pig Readership Survey (NRS) revealed the following results. The result for the 2005 NRS is presented in Table 1. Based on the analysis conducted by T he Guardian, an increase of 11.6% was observed in the survey results from NRS for the period of 12 months or one year.