Argument Analysis: Marketing to Children Essay

Marketing has always targeted children because they atomic number 18 easy to influence. If you ask a kid where they want to annihilate, they always pick the place that gives out toys all over the place that is actually better for them. This is the result of publicizing to children, but, are we holding the right people trus tworthy for the childrens choices. Yes, marketing is a considerable issue on our youth however there are factors that most leave out.The oblige The Ethics of Food Advertising Targeted Toward Children Parental Viewpoint touches on how advertizement in the market directly effects childrens unwellnessy food choices and is centered around the parents good views of advertizement food for children. This article uses statistical evidence to prove just that, that the market is affecting the health of children on a global scale. The article then turns to how some are tackling this issue with bans and regulations on advertising to our youth. The rest of the artic le is about a survey completed by parents to further prove their standstill on the effects that advertising has on children.The four main points of parents attitude toward food advertising gibe to the survey are there is too much advertising directed at children, advertisers deceive children to barter for their products, there is too much sugar in the foods being advertise, and that advertising teaches children bad take in habits. Additionally, the statistics supply considerable concern about obesity, in showing that roughly 50% of elementary-school children and 80% of teenagers will regain obesity. Due to the statistical evidence provided parents have become increasingly concerned on how marketers have been conducting respectable practices in promoting their products. They go as far to blame the markets for the increased levels of childhood obesity. The survey that is conducted in the article looks further into the parental views of the situation.The low gear main point of t he survey is that there is too much advertising directed at children. According to the facts in the article, in 2005 food and beverage companies in the US spent around 11 billion on advertising targeting children and adolescents and there are around 7,600 commercials on foamy food in any given year. In attempt to lower the numbers some governments in European countries have even introduced stricter laws on food advertising. This however has not signifi coffin nailtly changed marketing toward children and so cannot support the issue at hand.The last few points are not valid arguments because they are contend the marketing techniques for the way children eat when in all reality the parents are the ones that reserve the way their children eat. The first point is that advertisers deceive children with the use of tricks and gimmicks to get them to buy their products. This is not a valid argument considering parents are the ones that initially buy the products. The advertising does g et the children to want or desire the products being advertised, but the parents are the ones that are going through with the purchase.The parents are the ones giving in and letting the advertisements guide the way their children eat. ilk I said earlier if you give a child the choice between a rose-cheeked texture and one with a toy in the package, they are more than likely to choose the grain with the toy. This is where the parents should step in and not give them that choice. The best way to let the child decide which cereal they want while still getting a healthy cereal is to hold up two different healthy cereals and ask them to choose between the two.Children learn bad eating habits from advertising and the advertised foods contain too much sugar are the next couple of points. However, attacking advertisements for our childrens eating habits doesnt help our childrens eating habits, it merely gives us something to hold responsible instead of looking into the actual problem it self. Advertising is an important aspect in everyday life, and it does curve our outlook on what we would like to purchase. But, to hold them responsible for what we do is ridiculous. Children are going to eat what we serve them, even if that authority we are too lazy to make a meal so we run to Mickey Ds. We can blame McDonalds for our children becoming obese although it will never stop them from becoming unhealthy. Only we can make the right choices to help our children stay healthy.Overall this whole article explains how advertising to children affect what they eat in a parental perspective. However, parents dont consider the whole picture and they insist on holding the marketers responsible for what their children eat. When the actual parents are the ones that control what their children eat, and with a little guidance their children can control what they eat healthfully.